Capitalism along with English is the way for Dalits to break free and prosper, believes Dalit thinker Chandra Bhan Prasad

 Can you snap caste barriers by scaling up the class ladder? Is entrepreneurship the answer to the age-old pernicious caste system? The answers to both these questions would be an emphatic yes, if they were posed to Chandra Bhan Prasad,  acknowledged as one of the most important Dalit thinkers and political commentators today.

Prasad urges Dalits to become self-reliant by setting up enterprises as well their own banks. Best known for his Dalit Capitalism concept, he urges Dalits to become job givers instead of job seeker, thereby shattering the caste tag.

Prasad had the honour of his dictum being chosen for the New York Times “Quotation of the Day” segment (December 22, 2011). He was quoted as saying, “India is moving from a caste-based to a class-based society, where if you have all the goodies in life and your bank account is booming, you are acceptable.” His favourite quote is “Caste & Capitalism can’t coexist; one will have to wither away for the other.”

Apart from being profiled by New York Times and Washington Post, Prasad is mentioned by publications and scholars the world over, including the Nobel Laureate Garry Becker. His weekly Dalit Diary has been a regular feature of the Delhi-based English language newspaper The Pioneer since 1999. The column is routinely translated into numerous other major Indian languages.

Chandra Bhan Prasad with the Dalit Goddess of English (Pic bbc.com)

Inspired by America’s Black Enterprise, he brings out a 100-page English monthly magazine, Dalit Enterprise, which profiles around 20 Dalit entrepreneurs in every issue. Through the magazine, Prasad hopes to inspire entrepreneurship among Dalits and to show that the community can make a mark in the business world, no matter what the odds are.

Born in September 1958, into the Pasi community, a so-called ‘untouchable’ caste, Prasad also acts as an advisor to the Dalit Indian Chamber of Commerce and Industry. In 2007-08, he was a Visiting Scholar at the Centre for the Advanced Study of India. His writings include Defying the Odds-The Rise of Dalit Entrepreneurs (2014), co-authored with Devesh Kapur and D Syam Babu. He studied at Jawaharlal Nehru University in Delhi, where he completed his M.A. and M.Phil.

Prasad has set up bydalits.com an e-commerce platform to promote products manufactured by Dalit entrepreneurs. The portal’s objectives are: make Dalit capitalism a reality; ensure rise of Dalit billionaires; act as a bridge between Dalit manufacturers and consumers; encourage Dalits to launch their own brands; motivate Dalit middle class to buy Dalit products.

 Prasad also urges Dalits to dress well and stylishly. “Wear leather coats, wear leather hats and buy all-season coats. The Dalit middle class should dress very elegantly just like Ambedkar used to dress on public forums. There shouldn’t be any excuse,” he said in a media interview.

An e-commerce platform to promote products manufactured by Dalit entrepreneurs

Prasad avers that a new goddess has been born in India. She is the Dalit Goddess of English. He says the importance of English cannot be overstated in today’s India. English, he believes, will increase the Dalit youths’ chances of getting into institutes of higher education and improve their employment prospects.

“It’s not possible to get by in today’s world without English. Even to communicate with people in other Indian states, you need to know either the local language or English. Since you cannot learn multiple Indian languages, English has to be used as the link language,” he adds.

Capitalism along with English, indeed, is the way for Dalits to break free and prosper, he concludes. Even if all don’t agree with Prasad’s formula for success, which is entirely materialistic, his positive attitude of self-reliance, or taking things into one’s own hands, to climb the ladder of success, rather than depending on outside help like job reservations may find many supporters.

(Sources: bydalits.com and media reports)


Oswald Pereira, a senior journalist, has also written eight books, including The Newsroom Mafia, Chaddi Buddies, The Krishna-Christ Connexion, How to Create Miracles in Our Daily Life and Crime Patrol: The Most Thrilling Stories. Oswald is a disciple of Paramhansa Yogananda, and practises Kriya Yoga.

More Stories by Oswald Pereira